GLADE:
portal
TO
FRESHNESS

It's well known that in New York City many things happen when summer comes, two of them are the Caribbean heat, and the horrible garbage smell in the streets. 
This gives Glade a great opportunity to show off its refreshing fragrance. 

But how? with a heavily scented stencil and with a few Glade Sense & Spray Automatic Freshener strategically located, so when pedestrians walk by, it will spray a burst of fragrance into the air destroying that nasty trash odor and giving a small window of freshness in your day. 

LEGO CARDS

Creating handmade holiday cards is a time-honored tradition. But making one can be a messy creation of glitter, glue, and construction paper. Kids enjoy building things out of Legos, and hobbyists carry this excitement long into adulthood. 

So for kids and Lego lovers alike, we created a new holiday experience: Lego Cards.

The cards are made using materials from the Lego Wall present in all Lego Stores worldwide. Designs are created on a white base plate and packaged in a solid case that also acts as a frame, ensuring that the card can be cherished for years to come.

AMNESTY INTERNATIONAL + TINDER

Everyday in India 2000 female fetuses are aborted because of gender selection. To raise awareness about this issue, we choose a popular dating app to show the effects, and how an all male society it's not and ideal society after all.

AMAZON DASH BUTTON ON INSTAGRAM

The Amazon Dash button makes purchasing household products so simple that users don’t understand how it works, and adoption rates are slow. People are used to the one-touch action of liking photos on Instagram. So we introduced the Dash button by turning a like on Instagram into an order on Amazon.

UNICEF DIGITAL
TAP WATER
PROJECT

People skip ads like wildfire, they'll wait until the time is over and click "Skip Ad" in the blink of an eye. What if we use that reaction and make a connection with closing the tap right after we use it, and create awareness about this issue.

POWER GLUTTON
By NPOWER

People doesn't care about wattage consumption, the terminology can be really hard to understand, so putting it in terms that people understand will help everybody to get it right away.